clarityDG TM 2.0 expands key performance indicators in several data governance domains to foster improved program development and measurement; completes clarityDG integration with AHIMA IGAMTM and ONC Patient Demographic Data Quality Framework to address data/information governance continuum

PANAMA CITY, Fla. February 20, 2018 –Immersive, a leader in healthcare data management advisory services and solutions, today announced the release of clarityDG 2.0, the only data governance framework developed for the healthcare industry. clarityDG 2.0 expands the library of key performance indicators across its nine operational domains by twenty percent, adding new indicators in the domains of information lifecycle management, architecture and connectivity, and data quality management. Further, Immersive completes the integration of the clarityDG Framework with AHIMA’s Information Governance Adoption Model (IGAM)TM initiated earlier this year and ONC’s Patient Demographic Data Quality (PDDQ) Framework in the 2.0 release.

“To keep pace with the evolving and dynamic data and information landscape, we are continuously optimizing our methodologies and approaches to our work,” stated Immersive president, Dan Rounds. “While more healthcare organizations are implementing data governance (DG), few have adopted a framework to inform their effort. clarityDG has always been both a strategic and tactical framework, but in this 2.0 release we’ve added more explicit performance indicators related to data/information architecture and data/information usability that map more explicitly to population health, precision/personalized medicine and patient engagement/experience initiatives. For organizations that have experienced frameworks as purely academic or theoretical, clarityDG will come as a refreshing alternative. Our work to align clarityDG with the ONC PDDQ Framework is a perfect example of bridging data governance theory to real healthcare practice. Finally, all of our clients acknowledge that while they seek to be data-driven, they strive to be information-led. Our vision of thoughtful and seamless integration of DG and information governance (IG), as put forth in AHIMA IGAMTM, is accomplished in clarityDG 2.0.”

For an image of the clarityDG Framework, please click here.

“Like many of our industry peers, we have attempted and failed to implement data governance on more than one occasion over the past several years,” stated Doug Gentile, MD, MBA, chief medical information officer for the University of Vermont Health Network. “Immersive stood out from other consultancies, in part, because of its framework-driven approach to data governance program development and implementation and the fact that its methodology is forward-looking to information governance. The clarityDG Framework helped to educate our organization about data governance, create a common vocabulary amongst stakeholders, identify our priorities, document a roadmap and begin our implementation of DG with greater confidence. It will be instrumental as we measure progress and establish progressive data/information-oriented performance metrics.”

Immersive offers a continuum of data governance and data management solutions leveraging the clarityDG Framework, to include environmental scans and readiness assessments, DG program performance assessments, program roadmap development and implementation support, interim and virtual Chief Data Officer services, and a host of technical data preparation-for-analytics services via its clarityDG DataLabTM data innovation centers.

About Immersive

Immersive is a provider of exceptional healthcare data solutions harmonized under four service pillars: data governance, data management, data analytics and data protection. We pride ourselves on a common-sense, resource-sensitive approach, with a healthy dose of ingenuity to achieve better outcomes for our clients. Our consultants have served on the front lines as well as in the executive suite; we have walked the hallways of healthcare in your shoes for decades. Client vision sets the compass for our work. Immersive was founded on the belief that our industry can and will achieve extraordinary advances in clinical care, healthcare operations and healthcare financing when we apply the full potential of the data that we have at our fingertips. We are profoundly respectful of the power and the value of today’s healthcare data and we are relentless about protecting it. For more information, please visit

Media Contact:
Jess Clifton
Account Executive
Agency Ten22 for Immersive

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